Adding value - how local dealers bring IBM to you

Axia Computer Systems has been working with IBM as a Business Partner for five years. Corporate Sales Manager, Chris Ali, explains how the partnership with IBM enables Axia to deliver the best in customer care.

Working with IBM makes life for Chris Ali - and customers of his Hertfordshire-based IT services company Axia - very satisfactory indeed when it comes to supplying tailored solutions to fit any IT requirement. Since 1998, Axia have developed a reputation for their expertise as Advanced Partners for the IBM PCD (desktops and ThinkPads) product range - and thanks to their relationship with distributors, are able to help deliver the goods to customers within lean and efficient time frames.

Axia, like other IBM Business Partners, strives to deliver the best in customer service - providing a local, accessible interface to the world's leading technology supplier. Chris explains more.

"Buying IBM technology through partners such as Axia enables a customer to get the products they require in the fastest and easiest way. It also gives them access to on-the-spot expertise, pre-and post-sales. Our sales teams go through rigorous, accredited IBM product training so they can help the customer make the right choices about the products and solutions which will benefit them most. It's more than just buying a box - it's about having access to people who know the solutions inside and out - which is critical for a buying decision and of course for technical support once the products have been delivered."

IBM also ensures that its Business Partners are supported - every step of the way. "IBM is dedicated to passing the benefits of its brand to the customer, via the Business Partner. Customers' key issues tend to be based around price, supply and support. Because of the way in which IBM works with its partners, we're able to offer competitive prices, to deliver products more quickly than other organisations, and be on hand to offer qualified local support whenever required. It's a situation which enables the customer to benefit from a unique level of service."

Working with the IBM brand brings added benefits to Axia. "IBM's products offer unrivalled value for money - the products are superb and there is more choice for customers at every level of their requirements, whether you are a home user or a corporate customer. The quality, design, functionality and reliability of IBM is hard to beat."

The future of Axia's relationship as an IBM Business Partner looks set to go from strength to strength as the company broadens its product portfolio to include IBM's Lotus and Tivoli software. "IBM respects its customers and its partners and we look forward to maintaining and extending an extremely successful relationship with both," said Chris.

Axia Computer Systems can be contacted on 01923 333111.
Find details of your nearest IBM Business Partner here.
If you would like to find out more about becoming an IBM PC Business Partner, contact Stuart Hansell on
08705 322223.